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2020 - The first Women’s Jordan OG collaboration with LA-based designer Melody Ehsani is rooted in bringing basketball to a new generation.
“The legacy Nike Internationalist Womens [of the Women’s Air Jordan OG] speaks for itself,” says Ehsani. “It was an exciting time in history with the inception of the WNBA and all the incredible women who were coming into the game. The shoe is really an emblem of this moment, a first in many regards.”
Symbolizing women’s excellence on and off the court, the designer chose an updated approach to the Air Nike Air Max 2017 Mujer Jordan OG SP x Melody Ehsani, and through a classic lens. The black and infrared shoe is highlighted by a cherry detailing — a symbol of abundance and Nike Internationalist Dámské closely associated with the goddess of fertility.2020 - If Undefeated's initial Nike Air Max 90 paid direct 1990s-homage, the second effort from the LA-based www.anthonymillot.fr outfit delivers a sneaker design version of a retro futurist approach.
Rugged leather from edition one is replaced by myriad materials referencing the ’90s New York Nike M2k Tekno Womens street scene's adoption of technical outdoor gear. In respect for the function-first origins of those practical pieces, the shoe itself is striped down and the silhouette's features deftly reinterpreted for 2020.
Approach to the design began first with fabrication, trying to mix iconic sneaker fabrics, such as nubuck leather and hairy suede, with translucent materials and technical mesh to give a modern vibe to a classic silhouette.
This approach lead to some restructuring of the shoe's paneling to both reduce www.philwatts.co.uk material and streamline the upper pattern. The Swoosh is thus elongated and the typical rubber "Air Max" marker above the Air-unit window is removed. Padding Nike Air Max 270 Femme in the tongue and heel is also minimized, adding to the sleeker form. Additional details include a heel pull tab and tongue lacing reminiscent of the Nike Vomero 5.
The colorways are a study in contrast — a www.jonathanmoyal.fr concise, all-black look highlighting the depth and texture of the build, and a blue Undefeated exclusive, honoring past Nike ACG and Running footwear and apparel.2020 - Celebrating the original design of the Air Max 97, the Nike Air Max 97 G carries a true stitch-for-stitch reconstruction of the iconic runner's metallic upper and features added outsole grip for lasting stability on the links.2019 - The second colorway of the "Coming to America" collection for Giannis Nike M2k Tekno Femme Homme Antetokounmpo, the Nike Air Zoom Freak 1 Soul Glo releases December 28.2019 - The lateral side Swoosh of Nike’s new classically styled runner, the Atsuma, Nike Air Max 90 Womens is mirrored by a cutout version on the medial. It's a handsome aesthetic feature — pleasant for looks alone — but also one that manifested a design challenge. The charge: Reduce material waste by increasing pattern efficiency.
Nike Atsuma rethinks and reimagines how Nike Air Max 90 Femme Rose traditional cut-and-sew footwear can be improved by considering how offcuts can act as critical components of the shoe's construction and beautiful elements of its design. In addition to the lateral and medial panels, the shoe’s heel counter and eyestay exhibit playful employment of negative space. So too does the hangtag, which is formed by a cutout on the outsole. A recycled sockliner adds to the considered Nike Internationalist Femme decisions.