Have you noticed that some sound ideas get bad publicity? Two I have in mind are outsourcing and free trade.
No doubt you could name others Wholesale Football Jerseys , but looking at these two initiatives helps us understand a communication challenge for many companies and not-for-profit organizations.
Free trade and outsourcing both produce a few (well, relatively few) big losers, and many (very many) small winners.
More specifically, free trade leads to big losses for a relatively small number of companies and their employees. Companies can go out of business or be forced to drastically restructure; employees can lose their jobs. The adjustment pains they suffer are very real and very significant.
On the other hand, all consumers in a country that adopts free trade are winners. In other words, just about everybody. The gains for each person are small Wholesale Nike NFL Jerseys , yet, taken together those gains far outweigh the losses suffered by the losers. And the gains keep paying dividends year after year.
The story is much the same for outsourcing. A few employees take a very big hit, losing their jobs. At the same time, though, a lot of other employees get to keep their jobs because their companies become stronger. A few suffer for the many.
Which do you hear more about? You hear far more about the losers, of course. Why? Well Wholesale Authentic NFL Jerseys , as a former news writer and announcer I can tell you that losers holler louder and longer. They actively seek media coverage. And that's not all: stories about layoffs have an inherent drama that stories about the preservation of jobs just can't match.
In addition, small-scale winners often don't know they've won, how they've won, or what they've won, so they don't march in protest or call news conferences. Add to that the general principle that good news isn't big news.
What do you do if you face a decision leading to many small winners and a few big losers? First, hammer away at the context Wholesale NFL Jerseys Cheap , at the circumstances that drive the decision. For example, don't announce to employees that a new piece of equipment that does the work of three people will make you more efficient. Rather, explain the competitive pressures that force greater efficiency, and the consequences of failing to meet those pressures.
Don't assume everyone shares your knowledge. Few stakeholders understand the broader picture, and even if they could, the pressure of day-to-day events may keep them focused on just one piece of it. It's essential to start with as few assumptions as possible.
Communicate frequently: in advance Wholesale NFL Jerseys Online , during, and afterward. Explain the problem, outline the options, list the decision criteria, announce the solution, and report on how well the solution has worked. Or not worked Wholesale NFL Jerseys From China , which becomes the new problem.
You won't convince everyone your decision is the right one, but you might convince enough people to make further progress possible.
In summary, when a few people suffer big losses and many others make small gains, you can expect the losers to complain very loudly, and the winners to say little or nothing. To deal with these situations, communicate frequently and carefully.
Robert F. Abbott writes and publishes Abbott's Communication Letter. If you subscribe Wholesale NFL Jerseys China , you will receive, at no charge, communication tips that help you lead or manage more effectively. You can get more information here: Your Target Market Is YOU Self Help Articles | June 17, 2008 What is a niche? Your niche is your special place, position or forte. It's the "thing" you do that sets you apart from the competition. Once you determine your niche, then you need to determine your target market. Are you with me? Let's delve deeper.
Copyright (c) 2008 Elizabeth Davis
A fun thing I've discovered is that my niche as a hand analyst is helping primarily women entrepreneurs figure out THEIR NICHE and target market. Now that's what I call a niche among niches!
"What's my niche?" you ask. Your niche is your special place Wholesale NFL Jerseys , position or forte. It's the "thing" you do that sets you apart from the competition. Among hand analysts, my niche is business clarity and business marketing. Some hand analysts I know focus on relationship harmony while others focus on healing or creating more organization in your everyday life.
Once you determine your niche, you then need to figure out the market that wants what you have to offer. This is your "target market."
The Clue Phone is Ringing - and it's ringing for YOU!
That's right! YOU are your target market. Finding people like you, with similar interests and similar problems they want solved, takes a lot of the guesswork out of figuring out whom exactly you are here on the planet to serve with your business. And make no mistake - the PURPOSE of this human experience is to SERVE - serve yourself, serve your friends and family Wholesale Authentic Jerseys , serve your clients and serve the planet.
To delve deeper into the specifics of your target market, write out your own biography in long hand, including your age, physical description, hobbies and relationship status, and take some time to study it. Where might you find other people like you whom have had similar experiences and have similar hobbies? Are you single or married? Childless or a parent? An athlete Wholesale Cheap Jerseys , bookworm, cook or all of the above?
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