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Its become fashionable to bash marketing "gurus" nowadays.
There are some for whom the prospect of even looking at someone as a "guru" is a sin. They believe in being free-thinkers, unfettered by the bonds of guru-dom.
Then there are those who try to score points by "proving" gurus wrong. They think they have achieved a new high in their field just by proving that a "guru" made a false statement.
The problem with such people is that they refuse to understand "gurus" for what they are.
So just what IS a guru (marketing or otherwise)?
To put it simply, a guru is someone who has "been there, done that."
A guru is not one who is meant to be followed like a sheep, nor one whose every word is written in stone.
Of the letters in the Sanskrit word "Guru " Red Sox Jackie Bradley Jr Jersey , the letter 'Gu' stands for darkness or ignorance; and the letter 'Ru' stands for the one who removes it or dispels it.
A guru is one who imparts knowledge that clears the path of the seeker. Knowledge that helps the seeker gain a better understanding of himself.
Unfortunately many people see gurus - and marketing gurus in particular - as successful, over-bearing, conceited boors.
Trust me, if a person was successful in this field, he'd never have got there by being over-bearing and conceited.
Why? Because to be a success Red Sox Dustin Pedroia Jersey , you need other people to help you get there. And no one is going to do business with you if you're an over-bearing, conceited boor.
So just why do you need a guru?
For the same reason you need a parent - to guide you when you are young and still learning the ways of the world.
For the same reason you need a teacher - to introduce you to new concepts and ways of thinking you may never have conceived of.
For the same reason you need a football coach - to teach you the rules of the game.
For the same reason you need a mountain guide - to take you through treacherous terrain to a safer place.
Sadly, people only perceive gurus as someone to look up to with fear and disdain, or as someone to pull down so that one can feel important.
They can never understand that a guru (or mentor, or teacher Red Sox David Price Jersey , or whatever you choose to call them) is just someone who can help cut their learning curve.
Someone who can help you NOT re-invent the wheel, but continue where they left off.
Someone who could share with you a new way of doing things that could benefit you in ways you could never imagine.