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Why bother?


Good customer service is the life blood of any business. Although new customers are important good customer service will help generate customer loyalty and repeat business. With each satisfied customer your business is likely to win many more customers through recommendations and remember, if you are not taking care of your customers cheap nike shox , your competition will.


A Customer Satisfaction survey will help you not only identify problem areas but will also demonstrate to your customers that you care and are proactive in looking for ways to improve the service that you provide.


Where to start?


Objective - Before you start compiling your survey you should first consider what the objectives of the survey are, in that way you will remain focused and find it easier to decide what questions to ask.


Analysis - In addition to the objective consider also how you will analyse the answers having completed the survey. Keep in mind that 'closed' questions (where the respondent is asked to choose from a limited number of responses) are easier to analyse than 'open' questions (where the respondent can reply in anyway they want). Much will depend on the volume of respondents Cheap Nike Air Max 270 Flyknit Black Starry Sky , the higher the volume the more important it is to have an easy method of analysing the results.


Opportunity ? Keep in mind that as well as obtaining valuable market research data customer surveys are also a good way to publicise aspects of your service that your customers may not be aware of. After you have drafted your survey read through the survey from a market research view point and check that you are asking the right questions in the right way and that with the feedback information you will be able to make informed decisions. Then, read through the survey from a marketing view point Cheap Nike Air Max 270 Flyknit Army Green Black , check that you have phrased each question so that every opportunity has been taken to promote your business? The ideal question will perform the following three functions:-


Market research - provide valuable feedback to help you improve your customer satisfaction levels and in turn your business
Marketing - promote aspects of your business
InformationEducation - advertise a service that you provide that your customers may not have been unaware of


For example:- Do you find the in-store baby changing facilities useful?


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