Audio Conference Services Technology Articles | May 3 Wholesale Hockey Jerseys , 2006 Some people who use audio conferencing for personal or non-formal meetings do not need to engage the services of professional audio conferencing service providers. There are many services available vi...
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鈥業ncredible India鈥?is home to some of the most amazing examples of branding and advocacy that has changed the face of tourism in the country. Did you know that almost every state has some kind of tourism tagline? Not each is as successful as the following of course, but it鈥檚 definitely a step in the right direction.
Kerala 鈥?God鈥檚 Own Country One of best campaigns to propagate a destination鈥檚 tourism, Kerala was dubbed 鈥楪od鈥檚 Own Country鈥? Playing on the natural beauty of the backwaters, hill stations and beaches of the state, the campaign painted a picture of tropical paradise. It worked like a charm Wholesale Jerseys From China , attracting people from all over the world and country. It helped that Kerala was already quite a tourist hotspot, but the branding campaign truly put it on the world tourist map. Positioning the state as god鈥檚 own abode stressed on an escape into the bounty of nature itself. This is something that people living in cramped, urban spaces in the country or those abroad striving in grey, bleak weather would love to experience.
Madhya Pradesh 鈥?The Heart of Incredible India Madhya Pradesh, quite literally named the 鈥榮tate in the middle鈥?has used its geographical position to boost its tourism Wholesale Jerseys China , branding itself as the 鈥榟eart of India鈥? The public advocacy campaign to provide an impetus to MP tourism has been quite well-received. From exquisitely produced commercials and videos to catchy tunes, the often over-looked state has created a niche for itself in the minds of Indian tourists. By playing on its established strengths such as the Bhandavgarh and Kanha National Parks and the famous Khajuraho Temple, it has fostered the desire to truly explore the treasures of the state.
Gujarat 鈥?Khushbu Gujarat Ki Breathe in a Bit of Gujarat Gujarat tourism has been going on in full swing since the past few years, even roping in the celebrity of Amitabh Bachchan to sell all its wonderful travel attributes. From the ruins of Lothal to the Gir National Park, the campaign employed a variety of mediums including print Wholesale Authentic Jerseys , outdoor and radio. The idea behind the campaign is to entice tourists to visit the various fascinating places in the state. Taken up on such a large scale, it even sparked a study by IIM-A, the leading business school in the country. The idea is to create a sense of wanderlust and wonder about Gujarat, to take in the many sights and experiences the place has to offer, to breathe in a bit of its scent Wholesale Jerseys , as the tagline aptly puts it. Negating the fire of communalism, it has elevated the state to its former glory, painting a picture of natural, cultural and historic wealth.
As you can see, through public advocacy and strategic re-branding Wholesale Authentic Hockey Jerseys , these states have truly transformed tourists鈥?perceptions. Creating a positive image and increasing awareness about attractions has had an enormous impact on tourism, and by extension the revenue it generates.
About the Author
Akansh Malik is a reputation management consultant with more than six years of experience in creating and executing public advocacy campaigns for prolific clients across the board. An avid blogger who is passionate about public relations, he loves to write about public advocacy.
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