LOS ANGELES (AP) —econd straight NFC West title four weeks ago Solomon Thomas Color Rush Jersey , they're embracing the chance to rub it in.The Rams (12-3) will go for a six-game sweep of their three divisional opponents Sunday when they host the San Francisco 49ers (4-11). A win also clinches the No. 2 playoff seed and a first-round bye, leaving Los Angeles with no shortage of motivation heading into the Coliseum."That's huge to show that," Rams quarterback Jared Goff said of the potential sweep. "To truly win the division with our record, but really win the division with our games against our division opponents, to be 6-0 would be saying something, for sure. That really means more." West Coast supremacy matters to everyone associated with the Rams during the franchise's quest to rebuild its LA fan base heading into a new stadium in 2020.The Rams are 9-2 against San Francisco, Seattle and Arizona since coach Sean McVay took over last season, and they've only lost once in a game that mattered. McVay rested his starters for a 34-13 season-finale loss to the Niners last year, likely depriving Todd Gurley of the NFL rushing title and possibly affecting Los Angeles' momentum heading to the postseason.San Francisco won't get a break this weekend: Chicago could steal the Rams' first-round bye if the Bears beat Minnesota and the Rams lose to the Niners, so Los Angeles has every reason to not let up."It would say a lot," McVay said of the Rams' potential NFC West sweep. "To be able to accomplish that at home would mean a lot, because there's three tough division opponents that we go against twice a year. To be able to do that, and then what that also means is being able to secure a first-round bye, that's a big deal."While Gurley could miss his second straight game with a minor knee injury, the Rams likely will be using every other healthy player against the Niners, whose lengthy list of injury absences includes running back Matt Breida and receiver Dante Pettis.The 49ers are wrapping up their fourth consecutive losing season and their fifth straight non-playoff season since making their third straight NFC title game in January 2014, but coach Kyle Shanahan remains optimistic and focused heading into another meeting with McVay, his friend and fellow offensive mastermind."We've been disappointed in our year, but we also know this isn't ending for us https://www.49ersfanshop.com/Mike-Mcglinchey-Jersey ," Shanahan said. "We're trying to build something and trying to turn this place around. We've got a lot of guys in here who want to be a part of that. Players, coaches, personnel guys. So even though this year is coming to an end for us, we know it has a lot to do with next year, and guys are trying to prove they want to be a part of that."Here are more things to watch in the season finale:DONALD'S DAYAaron Donald has an outside chance to make history. The Rams' dominant defensive tackle is three sacks shy of matching Michael Strahan's NFL record of 22½ sacks. That's a tall order for the undersized lineman, but Donald tends to record his sacks in bunches, getting two or more sacks in seven games while going without a sack in six games. He got three last week against Arizona, and he got a whopping four in the Rams' first meeting with the Niners this season. With even two sacks in the finale, he would be the second player to record eight multi-sack games in a season, joining Reggie White in 1987.KITTLE'S CHASESan Francisco tight end George Kittle heads into the final game in position to set a record for the most prolific season ever at the position. Kittle has 1,228 yards receiving this season and needs 100 to pass Rob Gronkowski (2011) for most ever in a season by a tight end. Kittle is not alone in pursuit, with Kansas City's Travis Kelce even closer with 1,274 yards.CJ AGAINEven if Gurley doesn't sit out, the Rams might give some of his workload to veteran C.J. Anderson, who is fitting right in with his new team. The sixth-year pro rushed for 167 yards and a touchdown on 20 carries in his Rams debut last week at Arizona.MIGHTY MULLENSNick Mullens has impressed his coaches in his half-season as starter. Mullens' 1,995 yards passing are the third most since the merger through seven career games, trailing only Patrick Mahomes and Cam Newton. He also has thrown for at least 220 yards in every start, tied for the longest streak in San Francisco history behind a nine-gamer for Joe Montana in 1985-86. "He's played very well and gotten better, to me Jimmie Ward Jersey , each game he's played," Shanahan said. "It's just about taking it to another level. How much better can you get? How much more consistent can you get?"FOURTH STRINGERThe Niners will finish their season with their fourth-string running back carrying the load. Starter Jerick McKinnon tore up his knee a week before the opener, third-stringer Raheem Mostert broke his arm on Nov. 1 and now Breida is out with another ankle injury. Jeff Wilson Jr. has 314 yards from scrimmage the past four games as Breida has been in and out of the lineup with the bad ankle. SANTA CLARA, Calif. (AP) — As if the San Francisco 49ers needed any reminder about how Seattle has dominated this once fierce NFC West rivalry of late, Kyle Shanahan and his coaching staff spent the night before the game reminding the players with highlights from the Seahawks‘ 27-point blowout just two weeks ago.Message delivered.Robbie Gould kicked a 36-yard field goal with 3:06 left in overtime after San Francisco’s defense delivered three straight stops against Russell Wilson and the Seahawks to help the 49ers snap a 10-game losing streak against Seattle with a 26-23 victory on Sunday.“It (emotionally) touched a part of guys that needs to be touched sometimes,” said cornerback Richard Sherman, who was on the winning side of nine of those games with Seattle before joining the 49ers this season.“Sometimes you need to touch guys’ pride. You need to have some pride. You’re a grown man. They went out there and embarrassed you. How are you going to respond? We responded today.”Nick Mullens threw for 275 yards and a touchdown to help the 49ers (4-10) win consecutive games for the first time this season. Richie James Jr. returned a kick 97 yards for a touchdown and Gould kicked four field goals to give San Francisco its first win in the rivalry since 2013 when Jim Harbaugh was still coach.DeForest Buckner added two sacks against Wilson as the defense stepped up after being on the wrong side of a 43-16 beating just two weeks ago.“We took it personally,” Buckner said. “They flat out embarrassed us two weeks ago. Everybody from top to bottom wasn’t happy about it. We knew it would be a dog fight coming into this week. We just played them two weeks ago. It was a long two weeks for sure.”The Seahawks (8-6) had their four-game winning streak snapped and missed a chance to clinch a playoff berth with the loss to the Niners.Russell Wilson threw for 237 yards with two TD passes to Doug Baldwin and Chris Carson ran for 119 yards and a score for Seattle. But Wilson was unable to generate any points on his final three drives, leading to the loss.“We kept ourselves in the game, but we shot ourselves in the foot a bunch of times,” offensive lineman Duane Brown said. “We had plenty of opportunity to take it over, but we set ourselves back. We have to find a way to fix it. It’s not going to get any easier.”Carson tied the game early in the fourth quarter when he scored on fourth-and-goal from the 1. He appeared to be stuffed at the line by D.J. Jones, but managed to get out of that tackle and then fight through another attempt by Elijah Lee before diving over the goal line for the score that made it 20-all.The teams then traded field goals later in the fourth to set up the overtime.The 49ers forced a punt on the opening drive thanks in part to a holding penalty on Ethan Pocic that wiped out a third-down conversion.Mullens then drove San Francisco into position for the game-winning kick with help from a pass interference call against Shaquill Griffin and a 16-yard run by Jeff Wilson Jr.Gould then made his kick in the wind and rain, to give 49ers a rare celebration in a rough season.“I know how much this one means for Sherm and how much this means for our fans,” Gould said. “For us just to be able to get a win and have some positivity going to the end of the season with a lot of young guys will help us for next year.”FLAG DAYThe Seahawks committed three personal fouls on one drive in the third quarter to help the 49ers move the ball into the red zone. But San Francisco had to settle for a field goal after Wilson Jr. committed a personal foul, tossing the ball in the face of a Seahawks defender.Seattle finished with 14 penalties for 148 yards.DOWN ITSeattle rookie punter Michael Dickson downed consecutive punts at the San Francisco 1 and then 2-yard line in the first half. The Niners managed to score following the second kick with Mullens finding Garrett Celek on a 41-yard score. The 98-yard drive was the longest for San Francisco since a 99-yarder against Seattle in 2002.TO THE HOUSEJames took a kickoff back 97 yards for a touchdown in the first quarter for San Francisco’s first return touchdown on a kick or punt since Ted Ginn Jr. did it in the 2011 opener against the Seahawks. Seattle’s 40-year-old kicker Sebastian Janikowski made only a half-hearted effort at a tackle as the last line of defense on the play.It was a rough sequence for Janikowski, who also missed the extra point before the kickoff.INJURIESSeahawks: S Bradley McDougald (knee) left the game in the first half. … OL Jordan Simmons (knee) left in the second half.49ers: CB Ahkello Witherspoon (knee) left the game in the first half.UP NEXTSeahawks: Host Kansas City on Sunday night.49ers: Host Chicago on Sunday.