Das Forum » The ad shows people doing service-oriented tasks set against

A Ram truck ad that used a speech by Martin Luther King http://www.ravenscheapstores.com/trace-mcsorley-jersey-cheap , Jr., is drawing a backlash.

which urges people to be ”great” by serving the greater good. It was supposed to highlight the volunteer program Ram Nation.

But it was criticized by viewers and ad experts alike for forging too tenuous a connection with the civil rights hero.

On Twitter, most people expressed the idea that using King’s speech to ”sell trucks” crossed a line between a heartfelt message and exploiting emotions just to push a vehicle.

”They pushed it over the edge,” said Kelly O’Keefe, a professor at Virginia Commonwealth University’s Brandcenter. ”You wanted to root for it because the cause is good, but it just didn’t end up fitting the brand, so you ended up feeling a little bit manipulated.”

”The use of MLK to promote Ram trucks strikes many people as crass and inappropriate,” said Tim Calkins David Montgomery Jersey , a marketing professor at Northwestern University.

Watching at home, some viewers expressed distaste for the ad as well.

”I liked being reminded of Martin Luther King’s speech (but) I’m not sure it was fitting for a truck commercial,” said Kimberly Stites, who was watching the game in Gretna, Nebraska. ”I would have liked it better if they had said something like, `This reminder of all that we can be brought to you by ….”’

Fiat Chrysler said in a statement that it worked closely with the King estate on the ad.

The firm managing King’s intellectual property, Intellectual Properties Management, said in a statement that it approved the ad because it embodied King’s philosophy.

On Twitter, the King Center in Atlanta said neither it nor Bernice King http://www.bearscheapstores.com/riley-ridley-jersey-cheap , King’s daughter, are in charge of licensing King’s speeches or other intellectual property.

The ad is not the first one to use a King Speech. Telecom Alcatel used King’s ”I Have a Dream” speech in a 1999 ad that was also approved by IPM.

That ad shows King giving his most famous speech to an empty Mall in Washington D.C. to illustrate the idea that ”before you can touch, you must first connect.”

—

Eds: An earlier version of this story mistakenly referred to Ram trucks, which are no longer affiliated with the Dodge brand.

Nationals manager Dave Martinez acknowledged he was looking for someone who could end the game with one swing in the ninth inning Friday night.

He chose the right guy.

Pinch-hitter Mark Reynolds led off the bottom of the ninth with a home run that lifted the Nationals past the Miami Marlins 3-2.

”Thought about pinch-hitting Michael (A. Taylor). He gets on, he can steal, but then what?” Martinez said. ”So I said, `Hey, we need somebody who can hit a home run right now and Mark is the perfect guy.”’

Kyle Barraclough (0-3) fell behind Reynolds in the count 3-0. Reynolds, who is 7 for his last 18 after struggling for most of June http://www.cowboyscheapauthenticstore.com/trysten-hill-jersey-cheap , fouled off a pitch. The Nationals slugger then sent a fastball into the visitors’ bullpen in left-center for his eighth home run.

”If I’m up there and it’s 0-2, I’m obviously not looking to turn on something,” he said. ”I knew 3-0 I was going to take a hack and then (he) pretty much threw the same pitch 3-1 and I kind of got my timing a little bit.”

Four Nationals relievers combined to allow only a hit and a walk over the final four innings. Sean Doolittle (3-2) pitched the ninth for the win as Washington defeated Miami for the 13th consecutive game dating to last season.

The Nationals loaded the bases with no outs in the eighth, but failed to score.

Unlike Thursday night when Washington overcame a 9-0 deficit for a 14-12 win, big hits were harder to come by as the teams stranded 17 baserunners.

Miami starter Dan Straily lasted six innings, allowing two runs on five hits.

Gio Gonzalez threw 114 pitches over five innings and gave up eight hits and four walks. He was bailed out by three double plays and struck out Justin Bour and Garrett Cooper with the bases loaded in the fifth after walking in the tying run.

”I thought our offense did a pretty good job with Gio,” Marlins manager Don Mattingly said. ”We just didn’t really capitalize. . Didn’t get anything in the fourth and one in the fifth with chances to do more damage and didn’t do anything right there. I thought that was kind of the turning point for us.”

The Nationals took a 2-1 lead in the fourth on RBI singles by Adam Eaton and Wilmer Difo.

WALKING OFF

It was Reynolds’ second career walk-off home run, and first since July 26, 2016 Connor McGovern Jersey , vs. Arizona as a member of the Colorado Rockies. It was Washington’s first walk-off home run of the season.

FULL EXTENSION

With two outs in the sixth and Eaton on second base, Difo hit a shot to right-center. Center fielder Cameron Maybin raced to his left and made a diving catch to preserve a 2-2 tie. ”Unreal,” Straily said. ”I saw my reaction and it was one of those things where I was upset at myself for giving up a double in the gap there and all the sudden he lays out and catches it.”

TRAINER’S ROOM

Marlins: Cooper (right wrist contusion) was activated from the 60-day disabled list. Miami optioned LHP Dillon Peters (2-2, 7.16 ERA) to Triple-A New Orleans to make room on the roster.

Nationals: Martinez said RHP Stephen Strasburg (right shoulder inflammation) ”looked real good” throwing a simulated game Friday and could possibly go out on a rehab assignment Tuesday. … C Matt Wieters (left hamstring strain) will likely play a rehab game at Double-A Harrisburg on Saturday. … RHP Joe Ross (elbow surgery) threw a simulated game Friday and hopes to rejoin the team in September. … Martinez said the team ”bleached” the clubhouse due to an illness that has affected a few players.

UP NEXT

Marlins: LHP Wei-Yin Chen (2-5, 5.55) has a 9.85 ERA in seven road starts this season. Against Washington, he’s 1-5 with a 4.15 ERA over nine career appearances.

Nationals: RHP Max Scherzer (10-5, 2.16) looks for his first win since June 5. He’s 8-3 with a 3.39 ERA in 15 starts versus the Marlins.

—