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Canadas largest sports company wants the Maple Leafs to become Chinas favourite hockey team, in much the same way Manchester United is the most popular soccer team in the worlds most populous country. At the same time as Chinese government officials have asked the NHL to stage a regular-season game in China as early as next season, TSN has learned four executives with Maple Leaf Sports & Entertainment are scheduled to leave Friday for Beijing for meetings to help grow hockey in China, an untapped frontier for many sports leagues around the world. MLSE chief commercial officer Dave Hopkinson, Bo Hu, MLSEs executive in charge of Chinese business, and two colleagues will attend meetings in Beijing with Prime Minister Stephen Harper, his staff, and Chinese government officials. Maple Leafs President Brendan Shanahan was scheduled to participate but canceled at the last minute, a team spokesperson said. (The NHL and NHLPA announced forward Carter Ashton was suspended for 20 games on Thursday after testing positive for a performance-enhancing drug. Ashton said he borrowed another athletes asthma inhaler.) MLSE executives, the 27-year-old Hu in particular, have quietly laid the groundwork for building the companys profile in China over the past three years. Because basketball is so popular in China, MLSE staff first established relationships with companies interested in sponsorship agreements with the Raptors. The basketball team now has sponsorships with Chinese auto tire maker Aeolus Tires and Asus, a laptop maker. MLSE has also partnered with I.T. company Huawei on music-industry projects. Its believed that MLSE garners more than $300,000 from each of those sponsorships. Company officials declined to say how much sponsorship revenue they make from China-based companies. As MLSEs relationships in China matured, the company landed meetings with the Chinese government - meetings where MLSE received an attractive offer. China is competing with Kazakhstan to host the 2022 Winter Olympics. China wants to have hockey teams that are competitive. But with a mens national team thats ranked No. 38 — behind New Zealand, Belgium and Iceland — China needs help getting to that point. China wasnt a sports nation before the Beijing Olympics in 2008, but it is now, Hopkinson said in an interview. The president of the country attended the Team Canada mens hockey games in Sochi and said he fell in love with hockey. Whats important to the president of China is important to China. Chinese officials said in exchange for helping to develop grass-roots hockey programs in China, the government would help MLSE promote the Maple Leafs brand there. This is the most storied and established brand in the game, Hopkinson said. We were told that if they were going to partner in the NFL, it would be with the Dallas Cowboys. If they were doing a baseball deal, it would be with the New York Yankees. And if theres a partnership in the NHL, its going to be with the Maple Leafs. It doesnt hurt that the Leafs are based in Canada. Tensions might appear if a U.S.-based team tried to do what the Leafs hope to do. The Chinese have told us they really appreciate what we are doing, boots on the ground, helping them to develop a hockey competency, said Hopkinson, who has made four previous trips to China. In March, the Leafs converted all of their rink boards to Chinese to welcome Chinese viewers. In August, the team sent staff to Beijing and Shanghai to stage hockey camps for young amateur players. In coming weeks, the Leafs will aid in the production of a 10-part Hockey 101 series to be included in NHL broadcasts on CCTV in China to educate viewers. We arent the only team in China, Hu said. The Canucks and Islanders are there, too, but we really have a plan to become the biggest hockey brand there. We want to keep holding camps for kids, building grass roots interest, and eventually take our Maple Leafs players there. This is the Manchester United model. The worlds most famous soccer club says it has 108 million fans in China, where it has played almost a dozen times since 1975. Hu said because the NHL prevents teams from promoting themselves outside their local territories, MLSE has been targeting Chinese companies such as Air China and the Bank of China that want to expand their business in Canada. There are a lot of Chinese mining companies that have investments in Canada, although we just signed an agreement with a Colombian mining company, Hu said. Hu confirmed Chinese officials have told the NHL they are interested in hosting an NHL game as soon as next season. As any seasoned marketer knows, the payoff for a team to break through in China is huge. In its recent filing for an initial public offering, Alibaba reported just 45.8 per cent of Chinas population uses the Internet, far lower than Canada or the U.S. In 2000, four per cent of urban households in China were considered middle class; by 2012, more than two-thirds of those homes had gained that status, earning between $9,000 and $16,000. In 2022, Chinas middle class may eclipse 630 million consumers. There already are signs that China, a non-traditional hockey market to be sure, is open to a new sport. Last year, the state broadcaster CCTV began showing four live NHL games every week. This is CCTVs second year of a three-year deal with the NHL. NHL games broadcast on the weekend in China have attracted an average 800,000 households - airing at 7 a.m. local time. By comparison, televised Leafs games in Canada with national distribution this season have attracted about 1.5 million viewers. This year, Beijings 150 registered teams have 2,300 players between the ages of six and 15, MLSE says. Still, there are challenges to growing hockey in China. For starters, its an expensive sport, Hu said, thanks to 30 per cent import duties for hockey equipment shipped from the west and expensive ice time. There are politics to consider. In 2005, the newspaper Beijing Today accused western soccer teams of gold-digging, using their tours of China solely to build their brand and commercial presence. Some efforts simply dont translate. Manchester United closed a pair of theme restaurants after fans didnt see a connection between soccer fandom and eating out, The New York Times reported in 2007. Also, its unclear whether the NHL sees a big upside in China. The league does not have a senior vice president in change of expanding its international business, a position common in other pro sports leagues. Moreover, the NBA has a long head start in China, where it began to lay a toehold during the 1990s. Now, the NBA attracts some five million viewers a game in China. In the U.S., NBA broadcasts on cable TV get about two million viewers per game. Its doubtful that the NHL would ever grow business through the sale of team jerseys. While authentic jerseys now sell for $330 in Canada, counterfeiting has flourished in China, bringing down the price of knock-off jerseys to $5 or $10 in some cases. Carl Jenkinson Jersey . While plenty of statistics illustrate Torontos turnaround in the second year of manager Ryan Nelsens tenure, stopping goals is not one of them. Mesut Ozil Arsenal Jersey .com) - The 2014 Holiday Bowl is the first postseason venture pitting a pair of ranked foes against each other, as No. http://www.footballarsenalstore.com/Women-Danny-Welbeck-Arsenal-Fc-Jersey/ . Five years ago, Nestor and Zimonjic beat the American twins to win the title. But the Bryans, the worlds top-ranked team, needed 74 minutes to earn the victory Saturday as both Nestor and Zimonjic lost serve in the second set. Shkodran Mustafi Jersey . Then Klay Thompson put his foot on the gas. Thompson scored 19 of his 30 points in the fourth quarter and Harrison Barnes scored 14 points in his season debut to help the Golden State Warriors to a 106-93 victory over the Minnesota Timberwolves on Wednesday night. Emiliano Martinez Arsenal Jersey . Adam LaRoche will take that. "I like our position in the standings and I like how our team is playing," LaRoche said after Washington swept a day-night doubleheader from the Cubs on Saturday. BRISTOL, Tenn. -- Kyle Busch got his 16th career win at Bristol Motor Speedway -- more than any other NASCAR driver at any other track --by holding off Kyle Larson after a late restart in Saturdays Nationwide Series race. Busch has now won three consecutive Nationwide Series races at Bristol since last March, when he and Larson also went 1-2 to the finish. Of his 16 national wins at Bristol, five are in the Sprint Cup Series, seven are Nationwide and four are in the Truck Series. "I definitely like coming to Bristol, I always have," said Busch, who made his first trip to the .533-mile bullring in 2004 testing with Hendrick Motorsports. "Ive definitely gone through some trials with the Cup cars. First couple times here was a rough go-around for me. Sort of got it figured out, was able to start leading laps, start winning races and thats been the biggest things. Why that is? I dont know. I just enjoy coming to racing. To the banked tracks. It takes guts to go fast." Busch now has 65 career Nationwide Series wins. On Saturday, he and Joe Gibbs Racing teammate Matt Kenseth combined to lead 298 of the 300 laps. But Kenseth was mired in lapped traffic once Busch got out front. "There were sseven or eight (cars) that were really struggling today, so you caught them a lot," Kenseth said.dddddddddddd "Every 25 laps it seemed you would catch the same group. It was tough to get through there. Once he got the lead, it was hard to beat him. Kevin Harvick was second on the restart with nine laps to go, but pole-sitter Larson got by him with seven laps remaining to try to challenge Busch for the victory. He didnt get much of a chance and settled for second. "I just tried to run hard and I know (Larson) was running the top, he loves the top," Busch said. "I knew he was going to be up there. I tried to perfect that a little bit earlier in the race, but it seemed like anybody who was behind me on the restart would be able to jump the two guys that were on the bottom." Harvick was third and Ryan Blaney was fourth. Kenseth was fifth after leading a race-high 178 laps. Busch led four times for 120 laps. "Kenseth, he was really fast," Busch said. "He was lightning fast there much of the day and I was having a hard time catching him. I was just able to bide my time through traffic a little bit better than he did and he got stuck and I passed him." 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