Zigeunerzelt » Last year has seen Sydney

SYDNEY, July 9 (Xinhua) -- The fruits of Australia's largest ever tourism drive, the Greater China Corroboree held last month, have begun to yield dividends with a new strategic direction that Tourism Australia's (TA) ambitious new Tsar, John O'Sullivan, hopes will boost Australia's chances in the global race for tourism's highest prize: the outbound Chinese tourists with a taste for sophisticated adventure.


Speaking Monday with Xinhua Nike Air Max 2018 Pas Cher , TA's Managing Director, John O' Sullivan, just six months into one of Australia's highest profile public positions, described Australia's plans to embark upon a new 'high yield' distribution strategy in China, the golden apple of international tourism's highly competitive outbound market.


Australia has been fastidious in its partnerships, choosing to build long-term relationships with what O'Sullivan calls ""an elite network of specialist travel agents Nike Air Max 2019 Pas Cher , professionally trained to sell high quality Australian holiday packages to the country's rapidly growing middle classes.""


The lessons of fumbling at the door, when sophisticated Chinese travellers come knocking, have been taken on board by O'Sullivan's tenure which began in January. 'China-Ready,' is more a mantra here, than a motto as Australian officials implement travel structures defined by analyzing the do's and don't's of serving the Middle Kingdom guests.


Last year has seen Sydney airport full of Mandarin-speaking ' Red Ambassadors,' the world famous Sydney Harbor Bridge Climb open a 'Mandarin Climb' with local bilingual guides Nike Air Max 270 Pas Cher , and an explosion in government funded workshops all targeted at ensuring Chinese visitors are given the best of Australia, with Chinese characteristics.


Under the new model, launched Tuesday, TA will work closely with a select group of travel